99 Properties Content Strategy
Repositioned a Baghdad real estate developer from property lister to a brand known for transparency, across a 12-month integrated content strategy.
Role: Account Manager (Crazy Town Agency)
Client: 99 Properties
99 Properties develops, builds, and sells directly, no intermediaries. A real advantage in Iraq's real estate market. But this value wasn't visible in their digital presence.
The Approach
Built an integrated 12-month communication strategy on three axes: (1) Transparency as voice, behind-the-scenes content showing how the company actually works, (2) Influencer selection that combined reach with credibility in luxury lifestyle. Managed content calendars for 99 Properties and its 2 sub-projects for 1+ year.
The Results
Full 1-year account engagement. Repositioned 99 Properties from a property lister to a brand known for transparency and direct delivery in the Iraqi market.