Elie Saab Iraq - L'Homme Launch
Iraq launch for an international luxury perfume brand, delivered media that met Elie Saab's global standards, not approximated them.
Role: Marketing Manager (Nofakha Events Management)
Client: Al Fattal Group
Iraq launch of an international luxury perfume brand operating under strict global brand guidelines. Deliver media assets that meet Elie Saab's international standards, not approximate them.
The Approach
Led full media strategy for the launch event: event planning, production briefing, creative criteria, on-site production oversight, post-production review. Maintained strict adherence to global visual and messaging guidelines while coordinating local execution across an Iraqi production team.
The Results
Multiple media assets delivered. Client response: fully aligned with Elie Saab's international standards. Zero brand guideline violations in final delivery.
