Budoor Waterfront Campaign
A character-first video series that broke luxury real estate's spec-led format and made a Baghdad development feel emotionally inhabited.
Role: Account Manager (Crazy Town Agency)
Client: 99 Properties
Luxury real estate in Iraq sells on specs, floor plans, finishing grades, price per metre. Budoor needed something the category doesn't do: emotional desire before the sales pitch. My job was to hold the account for a year and make sure the work stayed at that level from brief to delivery.
The Approach
Character-first, not property-first. Each film led by a prominent Iraqi face, set inside the development's landscape, not in front of it. The project didn't lead with product; it led with people who made the product make sense.
As Account Manager, I owned the account end-to-end:
Wrote the creative briefs and contributed to the development of the campaign concepts and copy.
Managed the account and protected the strategic direction across the engagement.
Wrote the production and creative briefs.
Contributed to campaign concept and copy development.
Managed talent outreach, negotiation, and coordination.
Coordinated production partners and shoot schedules.
Led client approvals and post-production delivery.
Managed the year-long content calendar for 99 Properties and its sub-brands.
The result: A 12-month campaign that turned a residential development into a recognisable brand inside Iraqi luxury real estate, 8.5M+ combined views across three films, organic.
Video 1 (Haifa Hassony & Bakr Khalid — celebrity couple): 3.1M views · 12K engagements. Watch
Video 2 (female engineer + male model): 3.8M views · 800K engagements. Watch
Video 3 (Hind Nazar, actress): 1.6M views · 5K engagements. Watch
Two films, 'Al-Jawhar, Luxury All Around You' and 'Essence of Elegance', were featured on Ads of the World.