Murano Teaser Campaign
Launched a luxury real estate project as a cultural street event, not an ad. The Murano name became a Baghdad talking point before anyone knew what it was.
Role: Marketing Manager (Nofakha Events Management)
Client: Murano Real Estate
Launch a luxury real estate project in Baghdad without feeling like a real estate ad. The ask was cultural penetration, make Murano a talking point before anyone knew what it was.
The Approach
Concept: Van Gogh arrives in Baghdad. Not an announcement, a street event people discover themselves. Built the full strategic framework (Mystery → Curiosity → Conversion), activated 40+ creators simultaneously across 7 areas, Baghdad city center, airport, Al-Tahrir, Al-Yarmouk, Al-Jadiriyah, Al-Hilla, each posting in spontaneous POV style at different times across a full week. No one was told to say "Murano." Zero paid media.
The Results
50M+ views. 644K+ likes. 35K+ shares, from a sample of 29 tracked posts alone. Account grew from 100 to 12,200 followers in 10 days. Competitors attempted to copy the format. The Murano name became a talking point across Iraq before the official reveal.