Murano Teaser Campaign
Launched a luxury real estate project as a cultural street event, not an ad. The Murano name became a Baghdad talking point before anyone knew what it was.
Role: Marketing Manager (Nofakha Events Management)
Client: Murano Real Estate
Launch a luxury real estate project in Baghdad without feeling like a real estate ad. The ask was cultural penetration, make Murano a talking point before anyone knew what it was.
The Approach
Concept: Van Gogh arrives in Baghdad. Not an announcement, a street event people discover themselves. Built the full strategic framework (Mystery → Curiosity → Conversion), Activated more than 40 creators across a week-long rollout, with appearances and discovery moments staged across key Baghdad locations. Each creator documented the experience in a spontaneous point-of-view format, without revealing the Murano name before the official launch.
The Results
Based on 29 tracked posts, the campaign generated more than 50M views, 644K likes, and 35K shares. Murano’s account grew from 100 to 12,200 followers within 10 days.
