Elie Saab Iraq - L'Homme Launch
Led the media strategy and production oversight for the Iraq launch of Elie Saab L’Homme, translating strict international brand standards into a locally executed luxury event.
Role: Marketing Manager (Nofakha Events Management)
Client: Al Fattal Group
Iraq launch of an international luxury perfume brand operating under strict global brand guidelines. Delivered media aligned with Elie Saab’s international brand guidelines.
The Approach
Led full media strategy for the launch event: event planning, production briefing, creative criteria, on-site production oversight, post-production review. Maintained strict adherence to global visual and messaging guidelines while coordinating local execution across an Iraqi production team.
Watch: Elie Saab L'Homme Launch — From Paris to Baghdad
The Results
Multiple media assets delivered. Client response: fully aligned with Elie Saab's international standards. Zero brand guideline violations in final delivery.
