lubnasalam.
THE SELECTED WORK2018 — TODAY

Ideas that went somewhere.

A selection of brand strategies, content systems, campaigns and films developed across Iraq and the region.

13 PROJECTS / SCROLL TO EXPLORE
SuperQi App Content Strategy01

SuperQi App Content Strategy

Account Management & Content Strategy - 1-year

2024-2025
Murano Teaser Campaign02

Murano Teaser Campaign

Shadow Marketing Strategy, 50M+ views, zero paid media

2025
Budoor Waterfront Campaign03

Budoor Waterfront Campaign

Account Manager - 8.5M organic views

2025
The Station - Brand Positioning04

The Station - Brand Positioning

5 years · 6 channels · 5K → 100K+ · 3,700+ assets

2018-2023
Elie Saab Iraq - L'Homme Launch05

Elie Saab Iraq - L'Homme Launch

Media Strategy & Production - International luxury launch

2025
DAMAC Baghdad Hills Launch06

DAMAC Baghdad Hills Launch

Media Production - Luxury Real Estate launch

2025
99 Properties Content Strategy07

99 Properties Content Strategy

Content Strategy & Brand Positioning, 1-year account

2024-2025
SkillUp - Campaign08

SkillUp - Campaign

Bootcamp Campaign for Fresh Graduates

2024
Isnad SMEs Campaign09

Isnad SMEs Campaign

Creative Director & Producer - Two Zero-budget Ads

2023
Earthlink Labour's Day Campaign10

Earthlink Labour's Day Campaign

Creative Director & Producer

2023
Reviving Mosul Campaign11

Reviving Mosul Campaign

Creative Director & Producer, a documentary on the city's rebuild, told without a single shot of rubble.

2023
The Station 5-Year Anniversary12

The Station 5-Year Anniversary

Creative Director and producer, a zero-budget mini-documentary celebrating five years of Iraq's leading youth and entrepreneurship hub.

2023
Ramadan Meetups Campaign13

Ramadan Meetups Campaign

Campaign Concept, Naming & Copy Direction.

2024