Murano Teaser Campaign
We launched a luxury real-estate project as a cultural event, not another property advertisement. Before people knew what Murano was, the name had already become part of Baghdad’s conversation.
Role: Marketing Manager (Nofakha Events Management)
Client: Murano Real Estate
The challenge was to launch a luxury real-estate project in Baghdad without making another real-estate advertisement.
The goal was to put Murano into the city’s conversations before revealing what the name represented.
The Approach
The central idea was simple: Van Gogh arrives in Baghdad.
Instead of announcing the project, we created a street event people could discover for themselves. The campaign moved through three stages, mystery, curiosity and conversion.
More than 40 creators participated in a week-long rollout, documenting staged appearances and discovery moments across Baghdad from their own points of view. The Murano name remained hidden until the official reveal.
The Results
Based on 29 tracked posts, the campaign generated more than 50 million views, 644,000 likes and 35,000 shares. Murano’s account grew from 100 to 12,200 followers within ten days.
